Holobox

24-7 Media Technology launches new, holographic box for 3D holographic images, called HoloBox. In the last quarter of 2009, the R&D team from Glimm Screens B.V. has been undertaking numerous tests in order to develop totally transparent screen that produces high resolution, high contrast and high color reproduction for the 3D content presentation. All these efforts resulted in creation of a holographic box with size up to 80’’ diagonal, being the largest in the world 3D holographic box for floating in the air holographic content presentation. Moreover, the real life tests from placing the HoloBox at the exhibition centre in Groningen, the Netherlands, have statistically shown that out of every 10 people passing by the HoloBox, 7 have stopped and they have spent on the average 12 seconds on watching the 3D holographic content and trying to figure out how it is possible for the images to float in the air.  When looking at the HoloBox you can see it through and see nothing else but the 3D content floating in the air. This unique effect of objects hanging in the air makes the content and its message well remembered by the audience. This way of promoting information through 3D holographic content is a great replacement for common and old-fashioned advertising techniques. The videos presenting this new holographic 3D technology have been published at the world’s famous portal youtube.com – search for biggest HoloBox. “To think out of the box look into the HoloBox first”